Extend New Year Fitness Fervour with Target 2010

Created On: 30 March 2010

With diminishing motivation threatening New Year fitness resolutions across the nation, Multipower sports nutrition company has taken decisive action to stem this tide with the launch of Target 2010. Designed to provide sportsmen and women of all levels with an exciting endurance challenge to aim for this year, Target 2010 is a hand-picked selection of ten ambitious but fun events which will inject new life and purpose into waning fitness regimes.

Traditionally, gym attendance rates rocket in January, boosted by thousands of bushy-tailed New Year fitness enthusiasts, but this often proves short-lived without any structure or support to sustain this motivation. Target 2010 will provide both the end goal for participants to head towards and the support they need to get them there.

Running from March to December, Target 2010's event calendar encompasses a wide array of endurance challenges ranging from unusual off-road running events, triathlons, mountain bike and road cycle races, team adventure events and urban orienteering, all ranked according to difficulty. The events are spread across the year and across the country.

Bespoke online training and nutrition guides have been created for each event, aimed at both beginner and intermediate fitness levels, and are available from today for download at www.multipoweruk.com/. The Target 2010 blog will provide an ongoing source of additional support and training advice from Multipower's own team of experts and a forum will be introduced to enable tips and experiences to be shared between event entrants.

Three tailored sports nutrition packs have been created specifically to cater for the needs of Target 2010 competitors from the Multipower Active Range. The Enthusiast Pack, Competitor Pack and Race Day Pack are all available at www.multipoweruk.com/ . The product selection optimises every phase of training - before, during and after exercise - helping athletes to recover faster and maximize performance during competition.

Managing Director of Multipower UK David Hannah said, 'We are delighted to launch Target 2010, an initiative that aims to get people excited at the prospect of undertaking an ambitious yet fun challenge that will encourage them to continue with their New Year fitness resolutions. Online training and nutritional advice at Multipoweruk.com makes race day preparation as easy as possible, helping participants to achieve their goal.'

To register for Target 2010, and receive up to 30% off the bespoke Target 2010 training packs, visit www.multipoweruk.com/

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