Created On: 16 July 2012

Challenger World, a division of IMG, has today confirmed the exciting addition of Skechers Performance Footwear to their stable of long-term partners for two of their flagship triathlon events; the Virgin Active London Triathlon and the GE Blenheim triathlon.

SKECHERS (www.skechers.co.uk) has evolved over the years and with extensive biomechanical research, has established the Skechers Performance Division to create new and unique products with groundbreaking performance technologies.  The latest products in the Skechers Performance range are Skechers GOrun ride™, Skechers GOtrail™ and Skechers GObionic™. All three of these products are flexible and lightweight, but each offers something different. Skechers GOrun ride™ is a versatile running and training shoe designed to promote a mid-foot strike that features extra cushioning for elevated comfort and support. Skechers GOtrail™ is designed for minimal trail running and features a Resigrip™ sole for extra grip, as well as a weather resistant upper. Skechers GObionic™ is an ultra minimal running shoe, with 18 Bio-responsive cushioning zones and zero heel drop.

Challenger World is highly experienced in successfully delivering mass participation events in the UK including the Virgin Active London Triathlon (the world's largest triathlon), the GE Blenheim Triathlon, Marie Curie Cancer Care Etape Caledonia (the UK's first closed roads mass participation cycling event) and Run to the Beat powered by Nike+ (London's music half marathon). Internationally, the division also hosts the Alpe D' Huez Triathlon, Barcelona Triathlon as well as the Melbourne Marathon Running Festival as part of its growing roster of events.

Pete Youell, MD for UK & Ireland, SKECHERS, said, "I am extremely excited to be part of such a prestigious and well known organisation, especially as this is the first time SKECHERS have been involved in this type of sporting event. We are anticipating the forthcoming London and Blenheim Triathlon events to establish SKECHERS as a Performance footwear brand and look forward to building a great relationship with Challenger World.''

Alex Ward, Head of Commercial, Challenger World said, "We are delighted to welcome SKECHERS on board and we very much look forward to working with them to establish the brand as one of the leading footwear names in the sport of triathlon. Their presence and expertise in footwear globally will significantly help improve the experience of all our competitors which is exactly why we do it".

As Official Footwear Partner, SKECHERS will join Virgin Active Health Clubs (Title Sponsor), Gatorade (Official Sports Drink), IHG (Official Hotel Partner), Maxifuel (Official Nutrition Sponsor), Speedo (Official Apparel Sponsor), Timex (Official Timing Partner) and Tri UK (Official Retailer) as sponsors of Challenger World's portfolio of mass participation triathlon events.

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