Skechers joins the Virgin Active London and GE Blenheim Triathlons as official footwear partner
Created On: 16 July 2012
Challenger World, a division of IMG, has today confirmed the
exciting addition of Skechers Performance Footwear to their stable
of long-term partners for two of their flagship triathlon events;
the Virgin Active London Triathlon and the GE Blenheim
triathlon.
SKECHERS (www.skechers.co.uk) has evolved over the years
and with extensive biomechanical research, has established the
Skechers Performance Division to create new and unique products
with groundbreaking performance technologies. The latest
products in the Skechers Performance range are Skechers GOrun
ride™, Skechers GOtrail™ and Skechers GObionic™. All three of these
products are flexible and lightweight, but each offers something
different. Skechers GOrun ride™ is a versatile running and training
shoe designed to promote a mid-foot strike that features extra
cushioning for elevated comfort and support. Skechers GOtrail™ is
designed for minimal trail running and features a Resigrip™ sole
for extra grip, as well as a weather resistant upper. Skechers
GObionic™ is an ultra minimal running shoe, with 18 Bio-responsive
cushioning zones and zero heel drop.
Challenger World is highly experienced in successfully
delivering mass participation events in the UK including the Virgin
Active London Triathlon (the world's largest triathlon), the GE
Blenheim Triathlon, Marie Curie Cancer Care Etape Caledonia (the
UK's first closed roads mass participation cycling event) and Run
to the Beat powered by Nike+ (London's music half marathon).
Internationally, the division also hosts the Alpe D' Huez
Triathlon, Barcelona Triathlon as well as the Melbourne Marathon
Running Festival as part of its growing roster of events.
Pete Youell, MD for UK & Ireland, SKECHERS, said, "I am
extremely excited to be part of such a prestigious and well known
organisation, especially as this is the first time SKECHERS have
been involved in this type of sporting event. We are anticipating
the forthcoming London and Blenheim Triathlon events to establish
SKECHERS as a Performance footwear brand and look forward to
building a great relationship with Challenger World.''
Alex Ward, Head of Commercial, Challenger World said, "We are
delighted to welcome SKECHERS on board and we very much look
forward to working with them to establish the brand as one of the
leading footwear names in the sport of triathlon. Their presence
and expertise in footwear globally will significantly help improve
the experience of all our competitors which is exactly why we do
it".
As Official Footwear Partner, SKECHERS will join Virgin Active
Health Clubs (Title Sponsor), Gatorade (Official Sports Drink), IHG
(Official Hotel Partner), Maxifuel (Official Nutrition Sponsor),
Speedo (Official Apparel Sponsor), Timex (Official Timing Partner)
and Tri UK (Official Retailer) as sponsors of Challenger World's
portfolio of mass participation triathlon events.
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