2XU Athletes to Compete in IRONMAN® World Championships in Kona

2XU Athletes to Compete in IRONMAN World Championships in Kona

Created On: 03 October 2011

2XU, leading high performance sports apparel brand and new Official Compression Partner of World Triathlon Corporation's (WTC) global IRONMAN® Series, is thrilled to be supporting a host of its elite international Ambassadors in their participation in this weekends IRONMAN® World Championships in Kona, Hawaii on October 8, 2011.

WTC's Chief Sales Officer Mike Pine is delighted to have 2XU on board in a formal capacity this year.

"We're excited to partner with 2XU, a premier brand at the forefront of the industry," Pine says, "The quality and technology of the 2XU product will support our participants in their pursuit of peak performance."

2XU's elite athletes will not only utilize the brand's globally-known triathlon wetsuits and trisuits, but also its new Compression collection featuring PWX® fabric technology. This new technology uses enhanced compression fabrics engineered in collaboration with Australia's leading Royal Melbourne Institute of Technology (RMIT) to offer optimal power, weight and flexibility in perfect equilibrium depending on the wearer's needs.

As the Official Compression Supplier of IRONMAN® and IRONMAN® 70.3 events and Official Performance Apparel Supplier of the highly acclaimed international Triathlon team teamTBB, 2XU will be seen throughout this epic annual World Championship event. Driven by a relentless company mission to enhance human performance, 2XU is the ideal brand to partner with a race so synonymous with incredible feats of human endurance.

Following extensive testing by independent sports institutes such as the Australian Institute of Sport (AIS), 2XU Compression has been found to provide an array of physiological benefits to the wearer including improved circulation, heightened agility as well as reduced muscle fatigue and damage.

"Working with the world's finest athletes and sporting institutes is integral to 2XU's high performance formula," says Director of Sales and Marketing, Aidan Clarke, "We're thrilled to have such a strong roster of names supporting our brand."

Among those slated to prepare, race and recover in the brand's compression performance apparel is 2XU triathlete and ten-time New Zealand IRONMAN® champion Cameron Brown.

"I'm starting to feel like my training is really coming along," Brown says, "2XU Compression is an integral part of my training regimen. On race day, I'll be wearing the sensational Compression Tri Singlet and Short - engineered with the brand's ICE X fabric which lowers body temperature. It will be perfect in the steamy Kona weather."

teamTBB Germany's Caroline Steffen and recent Swiss Sportswoman of the Year for 2011 agrees.

"Whether it's swimming, running or cycling, I love all the apparel," says Steffen. "As an added bonus, it looks just as good as it performs."

From teamTBB USA, local heroes Amy Marsh and Mary Beth Ellis will line up on October 8.

Thanks to her recent qualifying run of three IRONMAN® wins in less than seven weeks, Ellis can't wait for the gun to go off.

"It's been a long road," says Ellis, "My path to Kona hasn't been easy but sometimes having to fight for it makes it even sweeter. I'm excited to put my racing skills to the test on the challenging lava fields of Hawaii and hope to perform at my best against the top female athletes in the world."

2XU Ambassadors Nina Pekerman and Matan Kassif of Israel, Edward Hawkings of Dubai plus Uli Nieper and Reinhold Humbold, multiple World Champion age-grouper, of Germany will also be racing.

With a relentless commitment to engineering world-class garments from fabrics delivering tangible benefits to the wearer, 2XU sets the benchmark in high performance compression. Ongoing testing, research and consultation with professional sporting bodies of such stature as the WTC are integral to the brand's winning formula.

Tags: news,products,kona

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