Strada Hand Built Wheels: Wheels made to your needs

Created On: 20 February 2011

Strada Hand Built Wheels has been launched to reintroduce the benefits of hand built wheels to cyclists who may not have considered them before.

After the frame, the wheels of your bike are the most critical component in how it rides and feels. Why buy a set of wheels made by a machine to a set of averages when our skilled wheelbuilder can build a set to match you specifically? We consider your weight, height, physique, power, type of bike and type of road surface before selecting a rim, hub and spokes to build a wheelset to match you perfectly. Even the selection of different spokes for each side of the wheel and how they are tensioned can make a major difference to the performance.

Strada has selected a series of rims and hubs that when combined with quality spokes we know can build high quality wheelsets to match your requirements and riding style perfectly at a price that is not as high as you may think.

Our wheelbuilder, Darren (pictured), has built in excess of 1500 wheels in the last 3 years. We use the P+K Lie wheel truing stand from Germany, accurate down to 0.05mm for vertical and lateral deflection. Each set has a lifetime free truing policy.

We have stocked carbon tubular and clincher rims, alloy rims from Velocity and Ambrosio, light race hubs and famous brands such as Tune, PMP and Chris King too. We use Sapim Spokes including the legendary bladed and light CX Ray. The carbon rims can be delivered with or without Strada decals or we can apply custom sponsor's decals from a client's digital file. We supply all our wheelsets with rim tape and titanium quick releases (43g a pair) as standard. We are also stocking and building PowerTap hubs for training with data. We are happy to deliver throughout Europe / Scandinavia and other destinations on request. We have a series of wheels available for testing as well here in Hove, E Sussex.

Visit the website at www.stradawheels.co.uk/ or call us on 01273 263825 before you order your new wheels.

Strada are sending our testing team a set of their 88mm Carbon Tubular Wheels so we will report back soon on their performance.

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