New Product: Somnio NADA Minimalist Running Shoe

Created On: 07 February 2011

Somnio, the maker of the only customizable running shoe on the market, is excited to announce the UK launch of its new minimalist running shoe NADA at this year's TCR show. Complete with a zero heel to toe drop and weighing in at only 3.5oz, the NADA (No Anterior Drop Applied)  is not just a shoe. The NADA is a starter kit for those who want to bring minimalist training into their running routine. The kit was designed to increase foot strength, improve posture and alignment, increase running efficiency and reduce injury in the long term. Along with the ultra light weight NADA shoes, the kit comes with a training and strengthening program created by Phil Wharton of Wharton Performance. The shoe will be available at the TCR Show at Apex Sports on stand I19.

Phil Wharton is a world-renowned musculoskeletal therapist and stretching guru who works with Olympic caliber athletes and everyday athletes alike. He developed the NADA training DVD to help lead runners through strengthening exercises and form drills in order to help make a safe and pain-free transition into minimalist running.

"We see so many people jumping right into minimalist running without proper conditioning, often resulting in injury," said Phil Wharton. "With the DVD, we're providing Nada customers with an owner's guide to minimalist running and empowering runners to stay in the game and stay healthy."

"With Nada, we're not just providing an amazing shoe, but also providing the information to help people get the right start," said Sean Sullivan, president and founder of Somnio. "Whether they are adding minimalist running to their current exercise program or are just looking to make a change, our minimalist running starter pack provides all of the tools they need."         

The Nada shoe retails for £75 and is ideal for runners, yoga practitioners, walkers and anyone wanting a shoe that feels like they are wearing "nothing". Nada shoes feature an ultra-thin six millimeter midsole to protect the foot, breathable stretch mesh to move with the foot and to accommodate a wide variety of foot shapes, zero heel to midsole drop for a natural foot position.

Have a first glance at the Nada HERE

Description of the NADA minimalist running shoe (pictured below):

• Zero heel to midsole drop for a natural foot position
• Ultra light weight: 3.5oz (100g) in women's size UK 7
• Ultra thin 6mm midsole for protection
• Full bonded upper for seamless comfort
• Breathable stretch mesh upper with Thermo Polyurethane overlays allows the shoe to move with the foot and accommodates for a wide variety of foot shapes
• Asymmetric lacing system
• Heel and forefoot roadblock rubber
• Specific last with wider toe box

This season Somnio will be introducing NADA (No Anterior Drop Applied) as an additional feature to three of its models: NADA, Runaissance, and Exact Change. Somnio has always been about less shoe. With our unique F.E.A.T. system (Functionally Engineered Adaptable Tricomponent System™), we have been able to get people away from chunky midsoles, extreme midsole drop heights, and excessive correction elements. All the NADA models have midsoles which have no difference between heel and forefoot thickness. The result is a more natural foot position enabling an easier midfoot strike.

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